How do we know ?
Quantitative research
We pulled out annual reports and statistics from the Singapore tourism board's website and here are our key findings;
Qualitative research
We interviewed tourists on the street to ask them questions such as their opinion of the city, what are they planning to do and what are the difficulties they faced.
“We came from Malacca by bus and the bus dropped us in the middle of nowhere and we were the only tourists there and we didn’t know what to do.”
Synthesising Findings
After we have gathered our date, we started on our affinity mapping and here are what we found.
Users want;
convenient ways to navigate around a city
more friendly user interface
reliable sources
to read reviews from other travellers
better recommendations
better search function
personalised itinerary
insightful content
We only had a period of 2 weeks for this sprint so we had to prioritise features on the right side of the matrix to implement first.
We began the sketching wireframes for the new design, testing different kind of layouts and flow to see which would work most effectively.
After we finalised our wireframes, I then created atomic elements and distributed it to my team members this way we can all work on the design effectively.
