Project 03 · Brand identity · Art direction

Acacia

A refined real-estate identity drawing from tropical foliage and architectural detail.

The idea

The identity brings together the letter A, the delicate structure of an acacia leaf and the form of a heritage doorway. A restrained green and ivory palette gives the system a calm, established character.

Acacia identity inspiration featuring a letter A, leaf and heritage doorway — Inspiration01

Visual direction02

Identity system03

Acacia green and ivory business cards photographed on stone steps — Brand application04

Acacia green and ivory colour palette with typography examples — Colour and type05

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