Project 01 · Brand identity · Visual system

T8

A flexible identity shaped by the force and transformation of a typhoon.

The idea

The mark is built from four geometric elements that can be deconstructed into new patterns and reconstructed into its original form—expressing resilience, creativity and transformation.

T8 identity concept inspired by typhoon imagery — Concept01

Design explorations02

Animated T8 identity elements moving into view — Motion exploration 0103

Animated T8 geometric identity elements in motion — Motion exploration 0204

Animated T8 identity elements forming a vertical composition — Motion exploration 0305

Animated white T8 symbol assembling on a black background — Motion exploration 0406

Animated white T8 symbol transforming on a black background — Motion exploration 0507

Identity applications08

T8 identity alongside typhoon imagery and Hong Kong and Singapore locations — Brand overview09

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