Branding

Project 02 · Brand identity · Digital application

Agent/Phi

A technology identity grounded in the proportions and rhythm of the golden ratio.

The idea

The symbol takes its cue from phi: a proportion found in geometry, natural growth patterns, art and architecture. Two interlocking forms create a precise, memorable mark that scales from wordmark to app icon.

Agent Phi wordmark on a luminous purple and blue background
Identity01
Agent Phi logo construction based on the golden ratio
Inspiration02
Agent Phi wordmark and app icon colour variations
Logo system03
Agent Phi identity applied to stationery, pattern, cap and mobile app icon
Brand applications04

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